One of the review articles at this same website says 'A Fender Stratocaster is a Fender Stratocaster', implying that we buy the USA-made version because of snob value and, as such, to safeguard resale value, when in fact, the cheaper Mexican model sounds and feels virtually the same.

Much can similarly be said of the premium and supposed 'custom-shop' models, in that we will often pay for a name like Fender, Gibson and PRS in preference to a UK custom shop guitar that would actually be hand-made, be a better instrument all round, better value for money and a better quality build.

What we forget is that the majority of the named 'custom shop' guitars are actually factory produced guitars that get finished by hand with some added extras, or equipped to resemble a vintage model, in order to set them apart and justify the higher price tag. It's only when you pay the £7k+ price tags with the big boys that you might actually get a predominantly hand-built instrument.

Andy Powell of Wishbone Ash with one of his custom-made 'Royale Angel V's

DM Guitars

Founded in 1990 by Dan MacPherson, who trained under master Luthier Steve Smith, DM Guitars provides custom guitars, woods and paint finishes to some very recognisable names in the business. more...

Ethos Guitars

Paul Hancox has been building guitars since the age of 10, but it wasn't until early 2004 that he went it alone and established his own company following a chance request from an artiste. more....

Royale Guitars

Kevin Chilcott studied to be a Professional Luthier under the renowned luminary Chris Eccleshall and in 1981 launched Royale Guitars. He now numbers Wishbone Ash's Andy Powell amongst his most ardent clients. more...